Yuvraj SinghThakur
CV

Powering Growth withDataAIAutomation

Yuvraj — portrait

2. About / Mission

About & Mission

About

I design and build scalable, data-driven systems across Salesforce and modern data platforms.

As a Marketing Technology Architect, I work across the Salesforce ecosystem - including Salesforce Data Cloud (Data 360), Marketing Cloud, Marketing Intelligence, Marketing Cloud Personalization, and emerging platforms like Agentforce and MC Next-integrated with modern data stacks such as Snowflake, Databricks, and AWS. Alongside this, I bring hands-on experience with modern LLMs, Model Context Protocol (MCP), AI agents, and full-stack development, combining structured engineering with a practical, iterative approach to building.

Mission

To build connected, future-ready systems where data flows seamlessly and powers smarter decisions.

I aim to bridge the gap between complex data infrastructure and real-world impact - creating scalable, high-performance solutions that evolve with the business and drive meaningful customer experiences.

3. Core Capabilities

Systems thinking across data, AI, and delivery

End-to-end capabilities structured as architecture domains, each with practical execution patterns.

Domain01

Customer Engagement Architecture

Designing scalable engagement systems that orchestrate journeys, preferences, and personalization across the customer lifecycle.

  • Salesforce Marketing Cloud Implementations
  • Custom Activity
  • Journey Architecture & Orchestration
  • Preference & Consent Management Systems
  • Multi-channel Activation Frameworks
  • Dynamic Content and Personalization
  • Data Hygiene & Governance Frameworks
Domain02

Data Cloud and Customer 360

Building unified data ecosystems that enable identity resolution, real-time segmentation, and activation at scale.

  • Data Ingestion & Pipeline Frameworks
  • Web and Mobile SDKs Implementations
  • Scalable Data Modeling
  • Identity Resolution &Unified Customer Profiles
  • Calculated Insights & Metrics
  • Zero Copy Architectures
  • Real-time & Batch Processing Designs
  • API & Integration Frameworks
Domain03

Marketing Intelligence and Attribution

Architecting data-driven measurement and attribution systems.

  • Salesforce Marketing Intelligence Implementations
  • Multi-touch Attribution Models
  • KPI Tracking Frameworks
  • Anonymous Anonymous & Cross-device User Tracking
  • Reporting & Data Visualization Architecture
  • Campaign Optimization
  • Tableau
Domain04

AI and Automation

Embedding intelligence into workflows to enable automation, decisioning, and adaptive systems.

  • Agentforce & AI Integrations
  • AI-driven Automation Frameworks
  • Agentic Workflow Design
  • Process Optimization
  • Agent API
  • Model Context Protocol (MCP)
Featured Domain05

Full Stack Engineering

Extending MarTech ecosystems through custom-built applications, integration layers, and scalable engineering systems.

  • Backend Systems: Next.js, Node.js, Express, JavaScript, Zod, Postmonger
  • Frontend Systems: Next.js, React, HTML, CSS, Tailwind CSS
  • Data & Storage: MongoDB, PostgreSQL, SQL, Snowflake, Databricks
  • Cloud & Infrastructure: AWS
  • Delivery & Execution: Agile, Kanban

4. Skills depth

Depth of Expertise

  • Expert8 / 12 depth

    Salesforce Marketing Cloud

  • Expert8 / 12 depth

    Salesforce Data Cloud

  • Advanced5 / 12 depth

    Agentforce

  • Advanced5 / 12 depth

    Salesforce Marketing Intelligence

  • Advanced5 / 12 depth

    Marketing Cloud Next

  • Advanced5 / 12 depth

    Full-stack delivery

  • Intermediate3 / 12 depth

    Salesforce Personalization

  • Intermediate3 / 12 depth

    Salesforce Core Clouds

  • Intermediate3 / 12 depth

    AI, LLMs and Model Context Protocol (MCP)

Off the clock

Side quests and passion builds

Experiments, tools, and websites I ship in evenings and weekends - where curiosity turns into something you can click through.

7. Certifications

Certifications

Globally recognized Salesforce certifications that validate my expertise.

Salesforce Data Cloud Consultant

Salesforce Marketing Cloud Consultant

Agentforce Specialist

Salesforce Marketing Cloud Developer

Salesforce Marketing Email Specialist

Salesforce Marketing Cloud Admin

Salesforce Data Cloud Consultant

Salesforce Marketing Cloud Consultant

Agentforce Specialist

Salesforce Marketing Cloud Developer

Salesforce Marketing Email Specialist

Salesforce Marketing Cloud Admin